50th Anniversary: Campaign Briefing

This briefing provides Contracting Parties and interested organizations with an overview of the Convention on Wetlands’ 50th Anniversary campaign strategy, and introduce the resources available with instructions for their use.

The briefing is to help Contracting Parties and interested organization achieve impactful and consistent communications about wetlands during the 50th Anniversary of the Convention on Wetlands. The objective of communications during this anniversary year is to increase understanding about wetlands and their value and importance to humankind.

In this document, you can find the overarching strategy of the campaign along with the key messages, creative assets and other resources that can be used “off the shelf” or adapted based on your own context and communication objectives. Guidance will provided on how to access and customize these assets for your use. 

The recorded webinar of the Campaign Briefing: