The Ramsar Convention’s strategic intent is to slow, stop and reverse the loss of wetlands. A major part of this effort involves making policymakers, wetland practitioners and the wider public aware of the essential benefits that wetlands provide for humanity. To effectively advocate for wetlands requires that we increase visibility of the importance of wetlands and the work of the Convention. The consistent and correct use of the Convention’s name and visual identity is integral in achieving this outcome. These logo and brand guidelines have been developed to provide guidance on how the Ramsar logo is correctly used such that we can collectively strengthen the Convention’s visibility, integrity and impact.