Programa de communicatión, educación y concienciación pública

En esta sección de las páginas del Programa de Promoción pondremos el acento en materiales útiles para quienes intervienen en el planeamiento de actividades de CECoP o elaboran y aplican programas de esa naturaleza; nos ocuparemos sobre todo de materiales que describan metodologías de CECoP relativas a los humedales. Asociadas directamente a la ejecución de la Resolución VIII.31 de Ramsar, relativa al Programa de Promoción, las Orientaciones adicionales sobre examen y planificación de actividades CECoP han sido redactadas con la finalidad concreta de ayudar a los Coordinadores de CECoP de las Partes Contratantes en la Convención, pero también hay en ellas algunas herramientas útiles pertinentes más en general para quienes se dedican a esas actividades. Las pocas publicaciones reseñadas documentan diversas metodologías sobre CECoP, pero hay muchas más documentación disponible: al igual que con otras páginas de este minisitio, confiamos en que los lectores, es decir, ustedes, estén deseosos de compartir en ella documentación eficaz que hayan concebido o empleado (pueden contactar para ello a: hails@ramsar.org).

*CEPA toolkit*	Although designed to assist CBDs focal points in implementing their National Biodiversity Stategies/Action Plans, this toolkit offers all CEPA professionals a wide range of resources to update their knowledge and skills. It includes fact sheets, checklists and practical examples from all over the world. Available online and for download here
*Elaboración Uso y Empleo de Juego de Roles*	La Guía es una herramienta participativa que permitió mejorar la participación de grupos que comúnmente quedan al margen en la toma de decisiones y, facilitar de este modo, las negociaciones a dos niveles: i) local, reuniendo en un mismo espacio y sobre la base de un mismo problema a actores muchas veces enfrentados y, ii) comunal, negociando las diferentes organizaciones en torno al uso de los recursos agua y tierra. El manual existe en formato PDF en español
*Learning together to manage together: Improving participation in water management*	The handbook explains why it makes sense to be more ambitious about participatory processes rather than simply informing or consulting stakeholders and the public, and it provides the methodology for creating the right framework for a successful participatory process. It offers practical guidance for the development of participation processes that meet the actual needs of stakeholders and aims to serve as a reference book for the selection of adequate participatory methods. Available here in PDF format (3.69MB).
*Systems thinking and practice: Diagramming*	From the Open University: some great online demos on diagramming that can be adapted for stakeholder workshops- spray diagrams, rich pictures, systems maps, multiple cause diagrams and sign graphs. Online here .
*LIFE-Nature: communicating with stakeholders and the general public*	With ten years of experience assisting in the establishment of the Natura 2000 Network, the European Commission’s LIFE-Nature fund has gained a wealth of practical experience and knowledge in implementing Natura 2000. This report, published in 2004, is focused specifically on their experiences in communicating with different stakeholders and the general public, recognising the key role effective communication plays in gaining acceptance and support for the Natura 2000 network. Available for download in PDF here - low res 2.3MB and high res 6.7MB.
Comunicando la Sustentabilidad - Cómo producir campañas públicas efectivas	La guía demuestra cómo el poder de la comunicación puede ser enfocado en la promoción de estilos de vida más sustentables. La guía esta diseñada para ser leída por autoridades gubernamentales locales y nacionales y todos aquellos que quieran desarrollar e implementar campañas de toma de conciencia pública. El manual existe en formato PDF en español
*Communicating Protected Areas*	What is the role of strategic communication in building support for protected areas? Drawing from a workshop at the Vth IUCN World Parks Congress in 2003, this 311-page text looks at this question through case studies. Includes principles of strategic communication, lessons learned and recommendations. Can be downloaded by chapter in PDF format here.
*A One Stop Participation Guide: A Handbook of Public Participation in Environmental Assessment in Southern Africa*	Offers helpful tips and the process to follow for public participation from the perspective of the four key stakeholders who are part of any public participation process: Practitioners, Civil Society, Government and Developers. Also has a chapter on conflict management. Available here in PDF format here.
*Restauración de Humedales - Manejo Sostenible de Humedales y Lagos Someros*	Este manual presenta una serie de pasos sencillos para preparar un plan de gestión para los humedales, a través de un proceso participativo incluyente que comprende a comunidades locales y numerosos agentes cuyo apoyo activo es fundamental para la adopción y aplicación satisfactoria del plan mencionado. Los grupos beneficiarios son los técnicos, las partes interesadas y los responsables de la adopción de decisiones que participan en la gestión de esos sitios o influyen en el ecosistema con sus actividades. El manual puede descargarse en formato PDF en español y en inglés aquí.
Building a Sustainable Future: A Strategic Approach to Environmental Education in the Tonle Sap Region – Cambodia	Based on an assessment of local cummuities' perceptions of water and how water impacts on their livelihoods, this environmental education (EE) plan of action builds a common EE agenda which recognises the need to incorporate local culture, spiritual beliefs and religions and puts communities and their well-being at the very centre of activities.
*Communicating for Recovery: A guide to developing a Recovery Plan Communications Strategy*	This 50-page guide has been developed from a recovery project by WWF Australia. It details eight steps to developing and implementing a communication strategy and the authors intend the guide to be used as a model that recovery teams can adapt to suit their own setting, to ensure that their communications with key stakeholders are relevant, strategic, cost-effective and accountable. Available in PDF format here.
*Handbook on methods used in Environmental Education & Education for Sustainable Development*	This 110-page book introduces educators to the basic ideas relevant to the various EE and ESD methods, using practical examples - a useful reference guide for educators. Synopsis of the book is available here and the full document can be downloaded in PDF format if you first join the MedIES network. Look for instructions here.
Education for Sustainable Development Toolkit	This ESD toolkit was published in 2002 to provide community leaders and educators with an easy-to-use manual to help them start the process of combining education and sustainability. Can be downloaded as a PDF file or viewed in HTML .
*Stakeholder dialogue – A good practice guide for users*	A 20-page report which provides a useful guide for those considering working with their stakeholders in a constructive way. It describes what stakeholder dialogue involves and the benefits it brings, and describes how this approach was used on the Isles of Scilly. In PDF format here.
*The Pollution Prevention Guide*	Written from 30+ years of experience with service-learning and environmental education, this guide was produced in responce to a growing demand from teachers and community organizers for detailed practical tips on how to organize successful pollution prevention service-learning projects. In PDF format here.
*Collaborating for Sustainability: A Resource Kit for Facilitators of Participatory Natural Resource Management in the Pacific*	A manual that covers the range of areas that project managers and facilitators working in participatory natural resources management (NRM) in the Pacific region need to know about: the key social and cultural issues to be considered in planning and designing participatory NRM projects, methods for socio-economic assessment, and tools and skills in the management and administration of externally funded projects. Download from the SPREP/IWC web site here (2.3MB).
*Mananging coastal activities: new help for local authorities*	This publication provides guidance for local authorities on their powers to regulate activity and their responsibilities to promote good practice among all users of the coast. It provides information to help identify current issues; act only when needed; use the right mix of measures for the local circumstances; promote solutions through voluntary action or sefl regulation; develop effective partnerships in management etc. Available online as PDF (353KB)
*Citizen Science Toolbox*	The "Toolbox", from the Coastal Cooperative Research Centre in Australia, is designed to help groups select and plan a range of community consultation, stakeholder participation and environmental education activities involving other people - from simple, awareness-raising projects to complex, public participation programmes. The "toolbox", available on-line here, includes more than 60 community involvement methods.
*How policy is formed and informed*	"Why are some of the ideas that circulate in the research/policy networks picked up and acted on, while others are ignored and disappear?" Based on its policy literature research, the ODI has outlined more than 30 different models of how policy is informed and formed in an effort to answer this important question. Go here for a summary of findings and links to more detailed information.
*Ranger Interpretation Handbook*	Rangers, nature interpreters and those involved in environmental education can use natural or semi natural areas to illustrate ways in which we can all create a more sustainable future for the planet. This handbook with examples of "best practice" has grown out of a desire to share that knowledge and good practice in our efforts to promote a more caring approach to use of the planet's finite resources and to ensure a healthy future for our children. In PDF format here (520KB)
Evaluating governance: a handbook to accompany a participatory process for a protected area	The purpose of this handbook is to assist in a systematic process of designing, conducting and following up a participatory assessment of protected area governance. The guide is intended for a broad range of users, including members of a Protected Area (PA) governing body, a PA staff, a member of a community traditional organisation governing a community conserved area, a village leader, a representative of a resource user group, or a conservation or development advocate. In draft format (in Word) at the moment, this handbook is currently being field tested.
*Principles of Good Practice* and Planning Guide for Projects	From IUCN's Commission on Education and Communication Web pages, under Principles of Good Practice their Top 10 Do's and Don't's for good communication and under Planning guide for projects accessible from their home page you can link to some brief tips on Starting projects and programmes; Identifying role of communication/Education; Selecting target groups; Selecting partners; Developing a strategy; Selecting tools; Monitoring and Evaluation
*Developing a Biodiversity Program*	A step-by-step process for developing quality biodiversity education projects and materials developed by staff of the USA's EPA Office of Water and Office of Environmental Education. Available as a series of PDFs - includes information on prject planning, development, delivery and evaluation.
*A guide to advocacy work in the water and sanitation sector*	A source book published by WaterAid for anyone working in the water and sanitation sector who wants to undertake advocacy work. Explains the different advocacy tools, provides practical examples of advocacy work, provides information on key policy actors and processes and how to influence them at international levels and to provide information on agencies, networks and institutions engaged in advocacy work in the freshwater sector. Available for download as a series of PDFs here.
*Enabling Ecoaction: a handbook for anyone working with the public on conservation*	A joint publication by the Humane Society International, WWF Australia and IUCN's Commission on Education and Communication (CEC), this handbook is designed to assist environmental educators, managers, local government environment officers and others to move away from traditional brochures and posters for the public to participative community-driven approaches to conservation that focus on enabling collective action for change. Available for download as a PDF (1.03MB) or can be purchased in hard copy from publications@wwf.org.au .
*Communication and Natural Resource Management: experience/theory*	Prepared by the Communication Development Initiative and FAO's Communication for Development Group, this resource book looks at how experience is and can be guided by theory and how theory can be derived from understanding experience. Available for download as a PDF file from FAO here (132KB).
Education for Sustainability. From Rio to Johannesburg: Lessons learnt from a decade of commitment	A report on the lessons learnt about the contribution of education to sustainable development over the past decade, since the United Nations Conference on Environment and Development (the ‘Earth Summit’) held in Rio de Janeiro in 1992. Prepared by UNESCO, the report was published in 2002 and is available in PDF format here.
Regional Strategy on Environmental Education in the Asia-Pacific	A strategy developed by the Institute for Global Environmental Strategies (IGES) for institutions and individuals concerned with improving the quality of human life through environmental education; primarily based on the empirical data collected from status reports written by collaborators in 36 countries. *Can be downloaded from the IGES Web site in PDF Format (go to Publications & Activity Report) (150KB).*
The Path to Success: Some Pioneering Examples of Environmental Education	Documents some successful examples of environmental education from 15 countries representing the Asia-Pacific region, Africa and South America. *Can be downloaded from the IGES Web site in PDF Format (go to Publications & Activity Report) .*
Education for Sustainable Development Toolkit	The toolkit provides community leaders and educators with an easy-to-use manual to help them start the process of combining education and sustainability. Can be downloaded in PDF format (446KB) or viewed in HTML .
A focus on Lakes/Rivers in Environmental Education	Developed through a joint work programme of work between the International Lake Environment Committee (ILEC) and UNEP's International Environmental Technology Centre (UNEP-IETC), part 1 of the publication presents a general set of guidelines covering development of curricula and teaching materials. Part 2 goes on to consider national and local case studies from Argentina, Brazil, Denmark, Ghana, Japan and Thailand where local lakes and rivers have been used to introduce students to environmental issues in their environment. In PDF format here (13 small files or one, jumbo-sized 10MB file).
*Education and Sustainability: Responding to the Global Challenge*	This publication from IUCN's Commission on Education and Communication includes an overview of the concept of sustainability in highlighting the international scope of formal and non-formal educational efforts to promote sustainable development. This is followed by 15 chapters that document the diverse ways in which educational communities all over the world are responding to the challenge of creating a more sustainable future. In PDF format here (899KB)
Learning About Biodiversity: A First Look at the Theory and Practice of Biodiversity Education, Awareness and Training in Canada	This report investigates the trends and influences from contemporary educational theory and the implications of various conceptual frameworks on the ways in which biodiversity education is understood and practiced. The second part of the report gives examples of biodiversity education in action in Canada, highlighting a number of innovative and creative initiatives that introduce people to the concept of biodiversity and get them involved in its stewardship. In PDF format.
Learning Through Real-life experiences: Case Studies of Biodiversity Initiatives in Eastern Ontario	This report is the second in a series looking at biodiversity education in Canada. The authors believe that battle to save biodiversity will be won or lost at the local level and favour a focus on education within the context of participatory, community-based biodiversity projects. It looks at how individuals come to understand biodiversity as the basis of a sustainable community, and the role education plays in developing personal and local capacities for engaging successfully in such projects. Available in html from the Web site of the Canadian Biodiversity Information Network.
Evaluating Environmental Education	This publication from IUCN's Commission on Education and Communication is aimed at assisting those people working in environmental education organisations, such as environmental centres, field study centres, botanical gardens, museums and cultural centres, to evaluate their education activities. Available in Adobe Acrobat PDF format from CEC's Web pages
Environmental Education for a Sustainable Future: National Action Plan	Published in the year 2000, this document can be viewed in html or downloaded as an Adobe PDF file (about 500KB) from Environment Australia's Web site. The plan is intended to provide leadership to the many different sectors involved in environmental education activities and promote better coordination of these activities.
Communicating Nature Conservation: a manual on using communication in support of nature conservation and policy action	Published in 2000 by the European Centre for Nature Conservation (ECNC), this self-study manual is a practical guide to communication and partnership-building for nature conservation. Although particularly relevant to the specific conditions and problems facing conservationists in the transition societies in Central and Eastern Europe, it has broader relevance too. Excerpts from each of the chapters are available on ECNC's Web site as are full details of how to obtain a hard copy of the full text.
*Taking Action on the Coast: an Introductory Guide for Local Authorities*	A ten-page guide designed to help local authoritiesidentify, plan and implement initiatives that will ensure the return to sustainable development of their coastlines. It focuses on the many aspects involved: identifying the issues and who should be involved; developing a framework for action; articulating the broad goals; identifying the detailed actions to be carried out; and the monitoring and review process. Copies of the guide are available from Newcastle.2000@btinternet.com or by telephone (+44 28437 25463) or fax (+44 28437 25512).
*Wetlands Outreach: Getting the Message Out - New Techniques and New Partners for the Millennium*	The product of an intensive, two-day discussion among 45 wetland outreach professionals from NGO's as well as state, federal and local governments in the USA, this publication notes the abundance and high quality of many outreach products but identifies some important gaps. The document, available in PDF format, identifies generic problems, solutions and areas for future strategic wetland outreach development and cooperation.
*Challenge for visitor centres: linking local people, visitors and protected areas*	Documents the discussion papers and working group conclusions from a seminar jointly organised in August 2000 by the World Commission on Protected Areas and the Finnish Forest and Park Service. Available in English as a PDF file from the Web site of the Finnish Forest and Park Serivce (go to publications from the index page and look under Natural Heritage Services), it covers a whole range of practical issues from developing permanent exhibitions, to protected areas and their role in envioronmental education, to designing and delivering an interpretative guided walk etc. Take some time to look around this Web site - great info for the public.
The Wetlands ambassador: Education and Public Awareness Methodologies for Otter Conservation	Raising public awareness was identified as a key factor in otter conservation during a training workshop in Asia on otter monitoring and survey techniques in 1997. As a response to this, the Otter Research Group produced this booklet in 2000. With 27 case studies from 11 countries covering Europe, Asia and the Americas, it documents a wide range of CEPA activities and includes contact details for the authors as well as reference materials. Available in hard copy from Hiroshi Sasaki of the Otter Research Group, Japan, (hsasakii@chikushi-u.ac.jp) at a cost of US$10.00 plus postage.
*Raising awareness for Mediterranean wetlands: A methodological approach*	Published as part of the first MedWet project, this booklet encourages new public outreach initiatives to support wetland conservation activities and backs up suggested methods with analyses of the effectiveness of pilot studies carried out at selected Mediterranean wetlands. A limited number of hard copies of this are still available (in English). Contact Cristiana Marti (cmarti@wwfmedpo.org).
*Interpretación de la biodiversidad: manual para educadores ambientales en los trópicos*	Producido por el Museo de Historia natural de los Estados Unidos, el libro ha sido concebido para pedagogos y administradores de recursos naturales. Sus cinco unidades abarcan las fases esenciales del proceso de concepción de un programa de interpretación que comprende los principios de la concepción de exposiciones, las presentaciones en un centro de interpretación, las actividades de promoción en comunidades y el proceso de evaluación. El manual existe en formato PDF en español, francés e inglés.

Para más información, se ruega contactar: Oficina de la Convención de Ramsar, Rue Mauverney 28, CH-1196 Gland, Suiza (Tel: +41 22 999 0170, Fax: +41 22 999 0169, E-mail

). Este texto se incluyó en el sitio Web el 23 de mayo de 2001, actualizado el 25 de juliol de 2007, Sandra Hails, Ramsar.