Ramsar Convention Bureau unveils a new exhibit
The Ramsar Bureau has developed a large and colorful new traveling exhibit to help spread the Convention's message at big events. The portable structure, more than two meters high when extended, bears eight colorful panels and eight informative text boxes. Designed by Saatchi and Saatchi of Nyon, Switzerland, under the guidance of the Secretary General and the Bureau's Communications Team, the entire structure collapses into two rather large wheeled suitcases for semi-convenient transport.
The exhibit is presently getting its first trial run at the CBD's 5th Conference of the Parties, in Nairobi, Kenya, and will reappear in August at the Millennium Wetland Event in Montreal.
The full view (the pillar in the foreground is not part of the exhibit; it's just there to hold the roof up).
Some of the central panels (left), and a quick look behind the scenes at the contruction of the frame (above).
The 6th, 7th, and 8th panels.
Ramsar staff getting their first lesson in how to assemble the new exhibit. From left, Najam Khurshid, Nick Davidson, Delmar Blasco, Paulette Kennedy, Mireille Katz, Tobias Salathé, Montserrat Riera, Anada Tiéga, Dwight Peck. (Photo: André Polony, Saatchi & Saatchi)