The Conventions CEPA Programme
Indonesia's Ramsar Game
Here is Indonesia's press release on 26 July 2006, the launch day of their Indonesian version:
AQUA LAUNCHES NATIONAL "AQUA FOR INDONESIAN CHILDREN" CAMPAIGN
Working Together to Develop Innovative learning Solutions
The Ramsar Game, developed by the Ramsar Convention, with the support of UNESCO and Groupe DANONE, has now an Indonesian cousin.
Aqua, leader of the bottled water market in Indonesia and one of the brands of the DANONE Group, was the initiator of this national adaptation of the Ramsar Game, together with the Indonesian UNESCO National Commission and Ramsar's Administrative Authority.
The Indonesian version of the Ramsar Game is part of a broader campaign initiated by Aqua for children's education in the country.
Pascal De Petrini, President Director of Danone AQUA Indonesia, said, "As the market leader in Indonesia, AQUA has a commitment to play a role in various social and environmental programs in Indonesia. The AuAI campaign we are launching today reflects this commitment and provides us with yet another active way to enhance education for children."
The partners showcasing the game at the launching
The game has already been distributed to more than 200 elementary schools during a national test phase in Indonesia. AQUA is also cooperating with education consultants, Managing Basic Education (MBE), to roll out the Ramsar game program at a number of schools in Java and Sumatra.
With the Ramsar game, children will learn to understand better the world of water in an entertaining and educational way. Challenging questions such as: what is the water cycle? Who uses more water resources? Can rain be polluted? Why are wetlands so important?... will help children to better understand water issues and why it is important to use wisely water resources.
Didi Nugrahadi, Brand Director, PT Tirta Investama, said, "In accordance with our commitment towards a healthy generation in Indonesia, AQUA has chosen to develop the Ramsar game in order to provide innovative education solutions. Education is one of the priorities for Indonesian children. In the long-term, a better education will benefit to the people of Indonesia." The Indonesian version of this game was adapted from the original version to make it more relevant to local issues and to suit both the education levels of the target students as well as the subjects taught in elementary schools. We also incorporated feedback received from students during trials of the Ramsar game. The trials were conducted in several elementary schools in Central Java and received enthusiastic responses from students. The design, colors, letter size and the rules of the game were also modified based on the input from students."
The game being put to the test in the classroom
Currently more than 150 nations are members of the convention, including Indonesia as represented by the Department of Foresty. Ir. Banjar Yulianto Laban, MM, Director of Conservation Area, Directorate General of Forest Protection and Nature Conservation (PHKA), said, "We are pleased with the strategic cooperation to develop Ramsar's education aid. The Ramsar game will increase awareness of the importance of our wetlands and forests as sources of water which is so vital for life. Hopefully, by providing children, at an early stage, knowledge about the benefits of wetlands and forests to human life, they can contribute to the continued protection of the environment across generations for our own welfare."
Prima Setiawan, Deputy Program Director, MBE, said, "The challenges on education in Indonesia mainly are the lack of variety and interaction in the teaching process, teachers' capabilities are rarely improved to keep pace with developments in the education, and not optimizing the use of the environment as a source of learning. There have been many efforts to overcome these challenges, including the implementation of more communicative and interactive learning approaches, and routine training of teachers in optimizing the environment as a source of learning. The Ramsar game is an example of an alternative source of learning"
Dr Arief Rahman MPD, Head of Indonesian National Commission for UNESCO, explained, "As an educational aid, Ramsar game is an innovative solution that creates an interactive learning process in elementary schools. Moreover, Ramsar will not only sharpen the cognitive aspects of students through various questions with different levels of difficulty, but will also sharpen the affective aspects through group interactions during the game. Therefore, it will encourage students to learn critical and creative thinking, learn how to express, accept and appreciate other people's opinions and to build group interactive skills."
AQUA, established in 1973, is the pioneer of packaged mineral water in Indonesia. It is the market leader in Indonesia and has the biggest worldwide sales volume in the mineral water category. Aqua originates 100% from natural mountain springs that contain a healthy balance of minerals.
Groupe DANONE is a world food industry leader with a N°1 ranking in Fresh Dairy Products and bottled water, and is world N°2 for biscuits and cereals products. Its product and brand portfolio, which includes Danone, Evian, Volvic, LU, Wahaha, and Aqua, occupies commanding positions in the health-focused products and well-being segments and sustains continuous growth in its business activities (+7.8% in 2004).